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Our Mission
Our aim is to provide our customers with an excellent overseas
retail sourcing company. Obtaining the best possible cost prices
and quality in order to drive volume sales through their stores.
Meeting individual International purchasing requirements.
Backed with full overseas inspection, and a UK after sales support team.
Akura’s Customer
In the UK the Akura Group offers its
product range to any customer who is capable of buying in full
container loads. This can be on a direct import letter of credit
basis, or delivered direct to depot as per your delivery requirements.
This can be under the Akura brand, or the customers own label.
Akura’s Strategic Intent
- Ability to supply what the modern retailer needs to succeed,
working together to deliver your plans.
- Understand your strategy.
- Appreciate the challenges that you face.
- Enhance your market share through volume sales.Continually
review and monitor the market, identifying new opportunities
Developing Business Relations
- Ranged Product
– Value perception through
opening price points.
- Seasonal / Event Activity
– Planned in store promotions
e.g. Christmas, World Cup, summer holidays, back to college,
etc..
- Hero Deals
– revenue drivers for ‘one off’ promotions.
- National Promotional Offers
– Press / flyer supported campaigns
Company History
The Akura Group has been in existence in the European market
place since 1990 initially selling a range of colour television,
video and audio products which in subsequent years has been
expanded to include in car navigation products.
The Akura Group has very strong financial backing from its
parent company, which has a diverse range of interests worldwide.
Highly experienced in sourcing from International markets,
with extensive knowledge giving the Akura Group enormous flexibility
on the supply of its ranges.
The product portfolio is kept deliberately tight in order
to offer volume related products to the FMCG sector. This enables
the group to be highly competitive on price without compromising
quality or value.
Technical Support and After Sales Service
For the UK market place Akura Limited has its own dedicated technical team for full product evaluation and development, whilst utilising Key Electronics Limited for all its after sales service.
Spare parts for all products are held centrally in the UK
for distribution on behalf of the Akura Group.
In Turkey the Akura Group utilises a third party inspection
company based in Istanbul operating in the Turkish market inspecting
a diverse product range including colour televisions, DVD,
and refrigeration products for import and retail customers
EC wide. The company’s
inspectors are visiting the factories supplying the products
on a continuous basis and provide valuable feedback to the
Akura Group and its technical partners.
In the Far East the company also utilises the services of
an outside technical and inspection company based in Hong Kong
with offices throughout the Far East including Shenzen and
Shanghai. This company has a substantial importer and retailer
customer base worldwide, offering technical and inspection
support for colour televisions, DVD players, VCR’s,
major and portable audio products together with refrigeration
products, microwave ovens and the full range of small appliances.
WEEE Directive
Reg No. PRN: WEE/KB0058TS
In accordance with the WEEE Directive that came into force on the 1st July 2007, Akura are fully compliant and registered with the Environment Agency as a "Producer" of EEE.
The main purposes of the WEEE Directive are to make the "Producer" (the manufacturer, importer or brand owner) financially responsible for the disposal of their own products, encouraging them to make the products more environmentally friendly. But also to remove electronic goods from the general waste streams so that their components can be recycled where possible, or disposed of safely where necessary.
The Directive also seeks to improve the environmental performance of all operators involved in the life cycle of electrical and electronic equipment, the producers, distributors and consumers, and in particular, those operators directly involved in the treatment of waste electrical and electronic equipment.
If you would like further information on the WEEE Directive, our compliance to the legislation, or anything else, please do not hesitate to contact us.
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